INCREASE WEBSITE TRAFFIC: 101 ACTIONABLE WAYS TO DRIVE VISITORS TO YOUR WEBSITE!

A beautiful website is useless if no one knows you exist! So how do you increase website traffic? Read on!

It doesn’t matter how fabulous your product is or how unique your business is in the market place, if people don’t know you exist, they don’t know to buy from you.

Consider this. You’re a new business. You open a brand spanking new shop with the highest quality products (or services) that you know will solve the problems of your customers and make a difference in their lives.

The thing is, your shop is in the middle of nowhere and off the beaten track. Do you think people will automatically know you’re open for business, know where to find you and know how amazing you are?

I don’t think so.

So how do we get your name out there and drive traffic to your website?

Below is a list of 101 actionable strategies to drive traffic to your website covering both in the online and offline activities.

You don’t need to master all of them. Test and measure what works for you and focus on the ones that give you the greatest return.

If any though, I encourage you to blog! Google loves content, so give them what they want. The longer the blog post the better – gone are the days of the short and snappy article.

101 WAYS TO INCREASE WEBSITE TRAFFIC

BLOG, BLOG, BLOG

1. Write a Blog Post 2. Create a “Top ##” Blog Post 3. Write a “Landmark” Blog Post – a long form (at least 1,200 words), authoritive post that solves a big problem in your industry 4. Interview influencers in your niche – they will likely promote you to their audience 5. Create an Infographic. These things get shared like crazy! 6. Create “Expert Roundup” posts and get the featured experts to share 7. Create viral content. Something that is unique, entertaining, surprising or informative. 8. Post it on your Social Media Channels 9. Boost that Post on Facebook 10. Submit the post to StumbleUpon 11. Guest Post on other relevant Blogs 12. Optimise your existing posts – can the headline be improved? 13. If you mentioned anyone in your Blog Post, email them and tell them about it. They may just link back to your or reciprocate. 14. Repost old blog posts on social media 15. Comment on industry blogs – become a regular commenter to help drive referral traffic 16. Link to other relevant blog posts within each post you do. Helps with the “discoverability”. 17. Be thought provoking. Challenge popular thought. Be controversial. Say something that will spark debate. 18. Add “Tweetables” to your blog content for easy sharing and to increase website traffic

GET SOCIAL

19. Post regularly on Social Media 20. Link back to your website regularly 21. Engage and delight, tell stories, be visual, be thought provoking 22. Share part of yourself 23. Share behind the scenes 24. Encourage people to like and share your content 25. Interact with your followers. Start meaningful conversations 26. Create a Facebook Group and nurture that community 27. Participate in relevant industry forums and Facebook Communities. Raise your profile and become an influencer or “go-to” person 28. Ride a trending topic. News jack a popular news article or trending hashtag where possible 29. Post 30 relevant #hashtags in the first comment of each Instagram post to increase your reach 30. Post three #hashtags with each Facebook post 31. Add emojis to your Facebook Posts to increase engagement 32. Post animated GIFs from websites like giphy.com to help increase engagement 33. Pin your website and blog posts on Pinterest, a great way to increase website traffic 34. Add social sharing buttons to your website 35. Encourage customers to “check in” on Facebook when they visit you

GROW YOUR EMAIL LIST

36. Promote new blog posts to your email list 37. Offer a Free Product (Lead Magnet), create a pop-up on your website and promote it on all your channels 38. Put that Free Download in your Email Signature 39. Send out regular emails to your list

RUN A COMPETITION OR GIVEAWAY

40. Create a competition on your website. I use KingSumo Giveaways 41. Post it on your Social Media Channels 42. Boost that Post on Facebook 43. Promote it to your email list 44. Offer a discount or gift voucher to all entrants once competition is finished

EMBRACE VIDEO

45. Post a video on YouTube – it is the 2nd biggest search engine next to Google 46. Post it on your Social Media Channels 47. Boost that Post on Facebook 48. Post a weekly Video Tip on Social Media 49. Host a Webinar 50. Be a guest speaker on someone else’s webinar

MEDIA & PR

51. Create a local “good news story”. Could be donating to charity or gifting your services to someone in need in your community 52. Write a Media Release. Distribute to local news outlets 53. Promote across all your social media channels 54. Promote it to your email list 55. Join HARO (Help a Reporter Out) and answer requests for interviews

Q&A WEBSITES

56. Answer questions on Yahoo Answers 57. Answer questions on Quora 58. Include links back to your website as citations to increase website traffic

IMPROVE YOUR WEBSITE’S PERFORMANCE

59. Speed Up your website. Google ranks faster websites higher, which will increase website traffic 60. Test your website on Google Pagespeed Insights. Correct any errors 61. Install a Security Certificate (https://). Google ranks secure websites higher 62. Ensure your website is “Mobile Friendly”. Google will rank you higher in mobile searches 63. Optimise all images. Oversized images take longer to load and slow down your website 64. Ensure all Plugins are up-to-date 65. Delete any unused and unnecessary plugins 66. Make sure you have a good Web Host. Slow server response time can hurt rankings 67. Install “EWWW Image Optimizer” (WordPress) to downsize images on upload 68. Install “WP-Optimise” (WordPress). Regularly clean your database 69. Install “W3 Super Cache” (WordPress). Enable browser caching, enable compression 70. Install “Better WordPress Minify” (WordPress). Minify Javascript and CSS Files 71. Use a Content Delivery Network like Cloudflare (Free plan is perfect!) 72. Enable Gzip Compression

OFFLINE MARKETING

73. Attend a conference. Make connections. Hand out business cards 74. Attend Networking functions. Make connections. Hand out business cards 75. Attend these events as a speaker 76. Sponsor one of these events and utilise the attendee email database 77. Exhibit at a Tradeshow 78. Ensure your web address is on all printed and presentation materials 79. Promote your Business and Web Address on your car 80. Do a local letter drop 81. Reference your web address on your voicemail message 82. Develop Strategic Alliances with other businesses. Leave business cards. Offer promotions or gifts for their customers 83. Host meet-ups or industry social catchups 84. Enter industry awards 85. Offer workshops 86. Consider cinema advertising 87. Create goodie bags for reciprocal businesses and their customers 88. Word of mouth. Ask for referrals

PAID ADVERTISING

89. Advertise on Facebook 90. Advertising on Twitter 91. Advertise on Instagram 92. Advertise on StumbleUpon 93. Advertise on Google Adwords 94. Advertise on Outbrain 95. Advertise in local / industry eNewsletters 96. Advertise on local / industry websites

BONUS TIPS

97. Ensure your listed in industry and reputable business directories 98. Ask for a review on Google+ and Facebook from every customer 99. Be a guest speaker on an industry podcast 100. Start a Podcast 101. Publish your own “101 List” :)

#Life #Branding #Bloggings